Depending on who you ask and where your might be from, the apparent risk the Chrysler corporation took with their Superbowl record length commercial paid off big time!

And now looking back it may seem like a natural fight to cast the outspoken and at times highly controversial hip-hop artist Eminem as the human focal point of the spot, it took quite the bit of convincing.

To read more about how the homage to the united auto worker, the American spirit and and the rebirth of a car company I provide you this article written by BRENT SNAVELY and B.J. HAMMERSTEIN of the Detroit Free Press here.